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Marketing Magicians: Deploying true Multi-channel Data Integration
Once again, the NexTargeting summit in NYC was an impressive meeting of the minds! [x+1] hosted their annual event that explored the leading edge technologies and integrated data-driven marketing...
View ArticleCurious about Big Data for Big Marketing? Check out this Big Video!
Speaking of [x+1], check out this video from NexTargeting 2011. Brad Terrell, Vice President & General Manager of Digital Media at IBM Netezza shares the stage with Leon Zemel, Chief Analytics...
View ArticleAnother Really Big Video: Deep Dive into Big Data and Digital Media
Krishnan Parasuraman, CTO of Big Data for Digital Media at IBM, talks with fellow IBMer Gary Robinson about Big Data solutions for the Digital Media industry and discusses the sophisticated distributed...
View ArticleVideo Deep Dive: Real Time Bidding and Data Driven Advertising
There’s a been a lot of talk in the office this week with industry analysts, ad agency teams and other key players about IBM‘s work with MediaMath. The discussions have centered around the best of...
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Riding The Lightning and other stories from the Merkle CRM Summit
Last week, I attended the Merkle 2012 CRM Executive Summit in New Orleans as part of the Platinum Sponsor team from IBM. The focus of the Summit – which brings together senior marketing executives from...
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Fuzzy Tridents & Former Twinfins: I love it when a plan comes together!
Before we get to this week’s killer case study, let’s start by considering the imperatives that IBM has laid out for the CMO as they take a more active role in strategically guiding the technology,...
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Infographic: Welcome to The World of Data Driven Marketing
AdExchanger held their first (and hopefully annual) conference today in New York. The theme of the conference was Human Centered Automation and exploring the creativity that’s evolving data driven...
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Reducing Data Latency to make a good first impression
During some research this morning, I came to the not-so-surprising conclusion that advertisers and marketers all agree on one fundamental concept in digital media: the faster, the better. I realized...
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The Sovereign Rights of Data Driven Digital Marketing
PREAMBLE: We the Marketers of the Big Data Era, in Order to form a more perfect Campaign, establish Audience Insights, insure Content Relevance, provide for the increased ROI, promote the Targeted...
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Fun Friday: Presidential Quotes for Data Driven Marketing
With the elections right around the corner, I thought for today we could have some fun with modifying famous presidential quotes to suit our ongoing conversations around digital media, data driven...
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